1. Define the concept of strategic control.
2. Describe the nature and sources of strategic change.
3. Explain three considerations involved in strategic and operations control.
4. Identify and explain the reasons organization's chose to market their offering outside their home country.
5. Describe the process of identifying global market opportunities.
6. Explain the four general modes for entering and competing in foreign markets.
7. Discuss the issues involved in designing and implementing a global marketing strategy.