Problem 1: An opinion leader is a special source of social influence and is defined as an individual who acts as an information broker between the mass media and the opinions and behaviors' of an individual or group.
i. Why is an opinion leader a more credible source of product information than an advertisement for the same product?
ii. Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?
Problem 2: Define the concept of social class. BRIEFLY explain THREE ways in which social class can affect consumption.