750-1000 words Complete an analysis of your current employer or past employer.
•Define the business and industry parameters (include sales or service numbers).
•Define your market segment, market demographics, and market niche if appropriate.
•Analyze the organization's current social media strategy.
?Is it working? Why or why not?
•Choose the two primary competitors for your employer and evaluate their use of social media (competitive analysis).
?What is working? Explain.
?What needs to be changed? Explain.
•Based on the competitive analysis, create a new social media strategy for your employer to gain market share and address the identified problems with the current strategy.