Task: Define the appropriate target population and the sampling frame in each of these situations:
- The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.
- A national chain store wants to determine the shopping behavior of customers who have its store charge card.
- A local TV station wants to determine households' viewing habits and programming preferences.
- The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.