define the advertisement contentsadvertisement, Marketing Management

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define the advertisement contentsadvertisement

Define the Advertisement contents?

Advertisement contents

Message: - Consist of opinion, symbols, Facts and Pictures related to the product.

Purpose: - Communication with the target spectators

Efficiency of advertising is depending upon how advertisement is framed.

1. Message-Content- What to Say?

2. Message-Format- How to Say?

3. Message-Source- Who should say it?

This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.

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