Problem: Nike Inc.is a footwear and apparel company which is popular globally, most especially, among the youth and the working class. Nike is a global leader actively involved in various sporting activities. It has strong competition with other companies in the market. To stay in the market and to compete effectively, the company has built a strong marketing strategy which covers social activities such as motorsports, football, community activities etc. You joined Nike Inc. (England Office) six months ago following a successful on-campus recruitment from Global Banking School as a strategic project manager in the marketing department. You have been asked by your marketing manager to give a presentation to a group of final n year students and prospects from the UK about the company and its marketing strategy.