Assignment:
Q1. Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. (AACSB: Written and Oral Communication).
Q2. What is a SWOT analysis? How is this analysis useful in developing and implementing marketing strategies? (AACSB: Written and Oral Communication).
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.