Define strategic competitiveness and above-average returns. What is the relationship between strategic competitiveness and returns on investment?
Explain why it is important for organizations to analyze and understand the external environment.
Describe the importance of internal analysis to the strategic success of the firm.
Define strategy and business-level strategy. What is the difference between these two concepts?
Define competitors, competitive rivalry, competitive behavior, and competitive dynamics.
Differentiate between corporate-level and business-level strategies and give examples of each.