1. Define PUMA's pricing strategy and the reasons why in one paragraph. Cost based or value based.)
2. Research and define the brand PUMA’s target market both demographically and psycho-graphically. and VALS system.
3. What is the PUMA’s sourcing strategy? Domestic, off shore, 807, a combination? What are the pros versus cons of their strategy? (One paragraph.)
4. Do you think the Justice Department should pursue criminal investigations of major players and firms on Wall Street?