Assignment Topic :
The following assignments are taken. There are 3 topics to this assignment:
1) Segmenting the Market,
2) Differentiating a Product/Service, and
3) Product Life-Cycle Management.
• Part 1 - In 2 comprehensive paragraphs, define and describe (in your own words) the concepts "market segmentation" and "target marketing." Explain the difference between the two and how the two complement one another. Provide an insightful example of each concept.
• Part 2
o Define "product differentiation" and explain why it is important when competing against similar products. Provide an example of a company that effectively differentiates a product, how it does so, and whether/why you believe that company's effort is successful.
o Define and describe (in your own words) "product positioning" and how companies may use "positioning" to their advantage. Describe an example of a company, a product, and a positioning strategy that is NOT found in the textbook.
Part 3 - In 2 comprehensive paragraphs, describe several creative ways (from the text) regarding how a company may extend a product's "life cycle" and why this is important. Provide 2 examples of products that have enjoyed lengthened life cycles.
Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.
Assignment Topic:
There are 3 topics to this assignment: 1) Push-Pull Marketing, 2) Product Advertising, and 3) Sales Promotions.
Part 1 - The Push-Pull Marketing Strategy
• Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy."
• Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.
Part 2 - Product Advertising
There are 3 basic forms of product advertising.
• Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
• Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
• Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
• How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.
Part 3 - Sales Promotions
There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.
• Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
• Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
• Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?
Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.
Title your thread the name of your product/firm employing the push-pull strategy or the product listed on your coupon/rebate.