Problem: Strategic Marketing Plan
In this module, develop the Industry Overview and Product Differentiation section. It should include the following:
• Industry Overview and Product Differentiation
• Industry: definition of the industry, shape of the industry, development of the industry
• Products, pricing strategies, promotions/sales, placement and distribution
• Define product and the value proposition.
• Defining attributions with features, advantages and benefits.
• Position versus the competition and with the target markets.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.