1. Describe, define and explain all relationships between all the components in Freud's theory.
2. Define personality and describe personality traits.
3. Define and provide examples for all the different types of selective perception.
4. Define, explain and describe the different models of cognitive learning.
5. Define, describe and explain the components in the tricomponent attitude model.
6. Compare and contrast the different multiattribute attitude models (toward the object, toward the behavior, TRA model, planned behavior model, tying to consume model, toward the ad model).