1. Given the initiatives announced by global development and aid organizations and among pharmaceutical companies themselves, was it necessary to relax IPR rules in order to ensure that adequate supplies of AIDS medications would be available for distribution in the developing world?
2. Define perceptual selection and describe the types of filters that prevent clear perception and the reception of marketing stimuli.
3. Suppliers need to be ready to offer some sort of motivation to Buyers to share information, in instances when the Supplier is substantially more benefitted from the two-way information sharing than the Buyer benefit. agree or disagree and why?