Problem
Select a company and learn about its history. This will prepare you for your Analysis.
Note: Some reports are more recent than others. It's in your best interest to find a company with a recent (within 2 years) report. Do not select your own company unless you can find research on the company in the school library.
Select 1 global company from "Business Source Complete: SWOT Analyses" located in the University Library to use for the next 5 weeks (this will sometimes be referred to as "your company").
Quotes should be no more than 10% of response. Summarize and paraphrase information rather than quote.
Create a chart or outline that conveys the following information:
a) Name of company
b) Industry
c) Brief history of company
d) Share at least 3 milestones from the company's history
e) Define 1 new unique business opportunity the company can do to increase their competitive advantage (can be something already being done)
f) Identify a function of management that is needed for this opportunity.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.