Define marketing research explain the importance of

Question

Chapter -Marketing Research

Learning Outcomes:

1: Define marketing research
2: Explain the importance of marketing research
3: Describe the steps involved in conducting a marketing research project

Read chapter (Marketing Research) from the textbook. Answer the following questions:

1- Summarize the chapter in one page.
2- Collect secondary data about Istanbul, Turkey. Suggest:

a. Best three hotels to stay in. Why?
b. Top attractions to visit.
c. Top five places to eat. What criteria was your answer based on?
d. Transportation method. Be specific and explain why.
e. Three best shopping areas.
f. Any other recommendations.

Tips- Secondary data sources:

• Personal view and experience
• Customer reviews
• Family and friend's feedback
• Internet
• Travel agencies
• Newspapers and tourism magazines
• Social media
• Others

Answer 1

Answer the following marketing based questions in a comprehensive manner obeying the APA guidelines. Question 1: Define the term marketing research. Question 2: Describe the significance of the marketing research. Question 3: Illustrate the steps comprised in conducting the marketing research project The following requirements must follow to write a paper addressing the above questions. a) Sum up the chapter in one page. b) Gather secondary data regarding Istanbul, Turkey. Propose: • Best three hotels to stay in. Explain why? • Top attractions to visit. • Top 5 places to eat. Illustrate what criteria was your answer based on? • Transportation process. Be particular and describe why. • Three best shopping regions. • Any other proposals.