1-1. Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)
1-2. What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking)
1-3. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking)