Problem 1: Define market segmentation.
Problem 2: Describe the difference between a marketing orientation and a selling orientation.
Problem 3: List some of the major segmentation variables for the older adult market.
Problem 4: List and briefly describe the five basic functions of human resources.
Problem 5: Describe how these functions might be different now due to COVID-19.
Problem 6: Define elder abuse.
Problem 7: What steps should be taken if an administrator suspects abuse of a resident in the community?