Define market research.
1. Market research is the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems.
2. Market research is the systematic evaluation, collection, interpretation, and reporting of information to help marketers solve specific marketing problems.
3. Market research is the systematic design, collection, evaluation, and reporting of information to help marketers solve specific marketing problems.
4. Market research is the systematic design, collection, interpretation, and selling of information to help marketers solve specific marketing problems.