Discussion: IMC And Components
"Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also list and describe the seven different components of the communication process. Lastly, discuss at least three factors firms should use as marketing metrics to plan for and measure IMC success"
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.