Define integrated marketing communications
Problem: Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization.
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Problem 1. Discuss the issues of a Web site owner being liable for information posted on the site Problem 2. "Too much emphasis is usually laid - by Chinese policy makers as well as by foreign business-people - on China's strength as an export mac
Problem: What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
This statement has been challenged by research but some service marketers believe it is true. Provide one example from your own experience that suggests this statement is true OR false.
What types of promotions do you respond to most? Do certain promotions have more or less influence on you depending on the type of product?
Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization.
Pick a product you saw advertised when you were a child or teen, and discuss how it was advertised then and how it is advertised now. Is there any difference? Why do you think there has been a change? What if anything remains the same about the ad
Problem: How has advertising changed, and how has it remained the same? Pick a product you saw advertised when you were a child or teen, and discuss how it was advertised then and how it is advertised now. Is there any difference?
1) How do you think the company's needs and the market's need work together or coexist? What the company needs or wants to do and the market they go after is a very important aspect of marketing, and you hit on a very real world problem
Problem: Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable?
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