Discussion Post: Communicating Customer Value- Integrated Marketing
• Define IMC and discuss how marketers implement it.
• Discuss the factors to consider with regard to message structure when designing a message.
• Discuss the two basic promotion mix strategies. Recommend a promotion mix for a brand of peanut butter implementing primarily a push promotion strategy.Then recommend a promotion mix for the same brand implementing primarily a pull promotion strategy.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.