Case Study:
Outline the threats in Harley-Davidson's external environmental. Which threats pose the greatest short-term and long-term risks for the company?
· Identify the company's core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage that is sustainable?
· Define Harley-Davidson's business strategy. Based on your analysis, do you recommend any changes in strategy to address the threats facing the company?
· Evaluate international conditions and the company's performance outside of the U.S. What options are available to support Harley-Davidson's overseas expansion?