Define extensive problem-solving, limited problem-solving and routinised response behaviour. What are the differences among the three decision-making approaches?
What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas:
(a) chewing gum,
(b) sugar,
(c) men's aftershave,
(d) carpeting,
(e) a mobile phone, and
(f) a luxury car? Explain your answers.