Define environmental scanning
Problem 1: Define "environmental scanning, and give a real world example:Problem 2: Explain at least 6 factors that make-up the external business environment:Problem 3: Define "stakeholders:Problem 4: Define "corporate culture"
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What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set?
What is meant by the term organizational culture? What are the observable aspects of organization culture?
Select the appropriate administrative process to effect the change and explain your selection in the context of its appropriateness for the situation.
Has the writing been edited for clarity, conciseness, and directness?Are the documents scannable? Easy to access?
Define "environmental scanning, and give a real world example: Explain at least 6 factors that make-up the external business environment:
How do involvement, perceived risk, perceived costs and benefits, and the consideration set affect a consumer’s motivation to conduct an external search?
If the media loves one thing, it is a juicy story they can sensationalize. If they love two things, it is sensationalizing a topic they have no actual knowledge
What are the search sites doing to increase consumers’ motivation, ability, and opportunity to process external information?
Compare the Amish with " mainstream American culture" in terms of: (a) Norms (b) Values (c) Beliefs (d) Symbols (e) Language
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