Problem
In lecture, we covered the 8 steps in the process during which an advertisement actually affects someone's behavior. Consider any two of these steps, in the context of this ad. Name and define the two steps you have chosen.
Apply those two steps to yourself, and to this advertisement - specifically, briefly explain what would have to happen, in the two steps you've chosen, in order for this particular ad to affect your behavior as desired by the advertiser.
Which of the persuasive strategies listed in the course text is being used in this ad? Define that strategy Explain exactly why/how this ad represents the strategy you have identified
Is this ad an example of a direct action ad or an indirect action ad as presented in lecture? Define direct action ads or indirect action ads (whichever one you've said this ad is an example of)) Explain exactly why/how the ad reflects either direct action or indirect action.
Would Campbell (in our text) consider this advertisement an example of commercial speech? Why or why not (your reasoning should include a definition of commercial speech applied to this ad)?
Present your response in multiple paragraphs, labeling the paragraphs as above. Paragraphs do not need to be long - in many cases one complete/full sentence per main idea will be enough.