Discussion Post: Target Segment Identification and Selection
1) Define demographics, psychographics, and market segmentation.
2) Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.
3) Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank's long-term strategic goals.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.