Define consumer behavior define market, Operation Management

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Define consumer behavior define market

Define Consumer Behavior. Define market segmentation. Identify the 2 bases that we used in class to disaggregate the market in our case discussions. Next the roles that a consumer plays in the marketplace.

The two bases are identified already and those are : Brand loyalty and user-status(nonuser, ex user, potential user, first time user, regular user.) Used these 2 bases for a part of the answer.

Please write at least 1.5 page.

Course: Consumer Behavior Marketing.

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Operation Management: Define consumer behavior define market

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