Define characteristics of business models that are designed


Assignment: Doing Well By Doing Good or Engaging Customers

Have a conversation with your classmates on your favorite.

o Define the characteristics of business models that are designed to create social value.

o Understand the importance of creating economic value along with social value to sustain a business or organization.

o Define the similarities and differences between socially driven businesses and economically driven businesses.

o Understand the importance of being authentic to engage customers.

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Define characteristics of business models that are designed
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