Problem
A. Explain the importance of understanding a customer's buying habits by collecting data about the customer.
B. Explain why data breaches of data cost the company so much money. Use examples to support your position.
C. Is there are better ways to manage data and is there truly a return on investment for such big data analysis?
D. What are the emotional situations that can be created to cause a customer to buy a product, service, specific brand, or shop at a specific store?
E. Explain how a company can use this life cycle to market to different groups of people. Use examples to support your ideas.
F. Explain how a company can positively and negatively be affected by trends within the life cycle.
G. Give examples to show how a company can avoid negative declines and explain a sustainable life cycle.
H. Define both terms and how they are useful to a company.
I. Make a chart of 3 digital marketing channels showing the comparison of the calculation between cost-pers.
J. Based on the chart, which channel would select as the most cost beneficial to a company? Make sure to explain your reasoning behind your decision.
K. Select a subculture that you are part of and describe how companies specifically market to you. Compare this marketing to how the same business markets to another group or subculture.
L. Explain, from the business's side, how a company would plan to buy material and create product stock to supply to a specific subculture, not knowing how many units will be demanded. Using the business buying decision process model to help with applying the decision.