Define and explain customer journey map


Question: Define and explain customer journey map, in relation to your millennial consumer persona (age 30-35) identified in task 2, using an infographic or table, map their customer journey. This should be from the perspective of the millennial consumer persona and include the following: a. Stages of the journey (across the top of the grid) b. Persona needs c. Activities d. Feelings e. Painpoints f. Potential opportunities for improvement (Suggested word count: 200 words)

 

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Marketing Management: Define and explain customer journey map
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