Problem: Contagious Book Notes
Contagious: Why Things Catch On Jonah Berger
Content:
1) Thesis - identify the central lesson the author is trying to teach
2) Central pillars - define and discuss at least three major learning outcomes
3) Discussion - reflection on the book's impact on the future manager.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.