Question 1: Define and describe your marketing mix: product, price, place, and promotion.
Question 2: Develop a communication plan for engaging customers. Be sure to describe how you plan to find customers in a noisy and crowded market, how your communication will stand-out, and what methods or promotional strategies you will use to attract and keep customers.
Question 3: Refine the budget for your marketing and communication strategy.
Question 4: How much can you afford to spend on marketing?
Question 5: How much additional revenue can you gain that you expect can be attributed directly to marketing expenses?