Question 1: Define and contrast compliance and conversion. How does majority and minority influence relate to compliance and conversion?
Question 2: Using the concept of idiosyncrasy credits, explain how groups would react to a a) deviant: b) leader, c) older member, and d) new member.
Question 3: Draw on Schachter's study of people's reactions to deviation to explain what happens in a group when one of the members disagrees with the others.