Problem: Parry's is planning to introduce a new product -- powder-based energy drink packets. Consumers can mix this powder with cold milk or water, and enjoy a refreshing energy drink. Dr. Adidam informed Parry's that they should decide on an appropriate target market, develop an attractive pricing strategy, and then consider a combination of push and pull strategies in order to generate awareness and sales in USA. Parry's is in a genuine dilemma. They need a lot of help. As their new marketing intern, please answer the following:
a. Define (and justify) an appropriate target market for this product
b. Suggest (and justify) an appropriate price point
c. Recommend two pull and push strategies each for this brand