1. Define American Express’s overall business-level strategy.
2. Does Bank 2.0 fit into American Express’s overall business-level strategy?
3. How does Bank 2.0 stand up against the competitors in the industry?
4. What insights does a SWOT analysis reveal about how Bank 2.0 should be positioned in the future?
Integrate the results of the analysis into recommendations for growing the business and combatting competitive pressures to maximize performance.