Define amazon business-level strategy, Strategic Management

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Define amazon business-level strategy

Assignment:

Please help answering these questions. Thanks an advance!

1) Define Amazon's business-level strategy and what changes should Bezos make in his efforts to significantly differentiate the company?

2) How does Amazon's Kindle Fire strategy stand up against competitive rivalry in the industry?

3) Describe the entrepreneurial characteristics of Amazon. How has Bezos promoted innovation within the organization?

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Strategic Management: Define amazon business-level strategy

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