Solved: Defense for a health insurance company, Other Management

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Defense for a health insurance company

Problem: I need assistance in developing a marketing plan presentation and defense for a health insurance company.

1. Select value added customer initiatives

2. Implement a comprehensive customer relationship management program

3 Recommend measures to evaluate customer profitability and retention

4. Recommend measures to evaluate customer relationship management effectiveness.

5. Please give macroenvironment examples

6. SWOT Analysis

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Other Management: Defense for a health insurance company

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Other Management: Defense for a health insurance company

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