DEF Co is a large company which has three divisions; a restaurants division, a pubs division, and a casino division.
The company's management accountant has prepared the revenue information about the divisions:
|
Revenue ($m) Restaurants
|
Current actual
|
3 yr forecast
|
|
DEF
|
95
|
100
|
|
Market sector
|
10,200
|
10,350
|
|
Market leader
|
295
|
305
|
|
Pubs DEF
|
425
|
420
|
|
Market sector (DEF = Market leader)
|
9,500
|
9,550
|
|
Casino DEF
|
150
|
195
|
|
Market sector
|
1,800
|
2,200
|
|
Market leader
|
250
|
290
|
|
Required
|
|
|
Analyse the divisions according to how they fit into the BCG matrix.