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De lima calculates that if the firm spends 20000 sales of

Suppose Conroy's Acura embarks on an advertising campaign to increase the sales of the CSX, a car with a $2360 markup. De Lima calculates that if the firm spends $20,000, sales of the car to new customers will increase by 10. What is the ROM of the move in net present value (NPV) terms?

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Marketing Management: De lima calculates that if the firm spends 20000 sales of

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