David JonesAnalyse the marketing channels of one of the above group of Department Stores and address the following:
- The main broad categories of products sold by the selected retailer;
- An analysis of the major participants in the marketing channels of the selected retailer outlining the intermediaries from suppliers to end users;
- The impact of the economic, competitive, sociocultural, technological and legal environments that channel managers of the selected retailer need to consider;
- Critical analysis of the main strengths and weaknesses of the channel strategy and design of the selected group of Department Stores.
- Brief recommendations for future channel strategy and conclusion