Data needs to be collected in order to make informed
Data needs to be collected in order to make informed decisions about transitioning from non-profit hospital to for-profit hospital. Create an overview of the marketing data that needs to be collected and how you collect it.
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In terms of market segmentation, determine the effects of transition from non-profit hospital to for-profit hospital on senior citizens, entry workers, adolescent populations, and families
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Describe the external and internal factors that influence the executive team’s decision making and specify which might be most instrumental in making the decision to become a for-profit entity (hospital) .
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