You will find that most of customers are preferring to use internet banking channel rather than the other channels .
• The following below points are required to be provided .
1. Collecting Information and Forecasting Demand, analyzing markets ( use the attached report )
2. Identifying Market Segments and Targets ( assume that you have 3 segments mass consumer banking , affluent consumer banking , privet consumer banking )
3. Creating Brand (assume that we are a new bank “HMY Bank” )
4. Competitive Dynamics
5. Setting Product Strategy (Designing and Managing Services)
6. Designing and Managing Integrated distribution channels ( Internet , ATM , Branch , call center , mobile banking )
7. Designing and Managing Integrated Marketing Communications
8. Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences, and Public Relations