Customer value management


Question 1: What do you mean by the term customer value? Explain the important factors on which customer value is based.

Question 2: Define the term customer perception. What steps must be taken by the retailers for obtaining positive perception of customers?

Question 3: What do you mean by the term customer value communication? Why is there requirement by the retailers for customer value communication?

Question 4: What do you meant by the term social networking? Describe the social networking marketing process giving illustration.

Question 5: Explain the five dimensions of the service quality.

Question 6: Describe customer loyalty program. How does it help retailers to retain the customers?

Question 7: Explain the concept of service recovery with an example.

Question 8: Describe the meaning and benefits of customer interaction management. As well discuss the variety of channels for getting customer feedback.

Question 9: Describe in detail the different technologies used by retailers in making customers value.

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Other Management: Customer value management
Reference No:- TGS02390

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