Problem:
I want help in writing a 2,700 word paper
Using the Internet or other resources, research three articles on the customer to sales relationship.
Prepare a 1,100+word count in which compare and contrast the cost of customer retention verses customer acquisition.
Explain the different types of relationships for Business to Business (B2B) and Business to Consumer (B2C) in the pre and post sale in terms of the decision to buy and customer retention.