Customer Relationship Management
Prepare a 2000 Words report on topic "Wella Kolestint (Hair Color)".
Report should include below mentioned points.
- About Wella Kolestint
- Wella Kolestint in India
- Wella and P&G
- About Leo Burnett
- Launch of Wella India
- Steps taken to inform the customer of the needs identified
- Extent to which the product purports to satisfy consumer needs
- Why the product will succeed or fail in the marketplace
- Positives
- Negatives