Question1) Answer all the questions:
(i) Briefly explain the different types of store layout.
(ii) Write a brief note on HRM function for retail plans.
(iii) Name the task undertaken in retail logistics management.
(iv) Write brief note on organized retailing in India.
(v) Mention methods of evaluating performance of merchandise.
Question2) What do you mean by store environment? Discuss different components interior and exterior store design.
Question3) What are the different functions performed by retailer?
Question4) Suggest a strategy that a domestic retailer may ad.
Question5) Answer all the questions:
(i) What are different types of retail formats?
(ii) Write short notes on different types of pricing policies adopted by retailers.
(iii) What are the responsibilities of a store manager?
(iv) Define merchandise-mix.
(v) What are the factors which influence global retailers to invest in India?
Question6) Describe are the different factors which determine choice of retail store location?
Question7) Explain the role of customer relationship management in retail organization.
Question8) What are the objectives of marketing in retail? Explain the different communication tools which helps achieving their objectives.