Customer relationship management (CRM) is the company's strategy for managing their customer relationships. Relationship marketing means selling customer satisfaction-with the company's people and its brand-as part of its product. Select a local company with which you have a relationship. Include the following in your discussion:
- Describe your level of loyalty to the company. What about your experience with the company brings you back time and time again?
- What specific strategies does the company use to retain loyal customers?
- What value do you get from the relationship, and how does the company capture value from you in return?