Customer perception of a product


Problem: Quality can have many different meanings and definitions, depending on the subject matter that is being discussed. After investigating the many facets of quality, respond to the following:

• Define quality in terms of what it means for a product to have high quality.

• Define quality in terms of what a customer's perception of a product might be.

• Define quality in terms of what a user's perception of a service might be.

• Explain how quality should be consistent with the strategy being pursued by an organization.

• Select a business of some type and describe what quality would mean to that business and, if possible, how quality could be measured in such a business.

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Other Management: Customer perception of a product
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