Solved: Customer-perceived value for your product or service, Marketing Management

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Customer-perceived value for your product or service

Problem:

The purpose of price is to recover customer-perceived value for your product or service, not to recover costs. Do you think that this is true when applied to the pricing of portable music players like the Apple IPod, Creative Zen or Microsoft Zune?

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Marketing Management: Customer-perceived value for your product or service

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