Question 1:
a) How does the Internet support customer centric marketing methods?
b) Consider the given product from Google:
(source https://adwords.google.com/):
…..Google AdWords ads connect you with new customers at the precise moment when they’re looking for your products or services. The Google Network reaches more than 80% of Internet users.
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them……
What is the value proposition in Google’s adword program?
Question 2: Imagine the given scenario:
You are the Marketing Director of a company that specializes in selling camera products and accessories to the retail market. You are considering setting up a web site to carry out online sales via the Internet.
a) Discuss, briefly, the key elements or best practices that you will consider for an effective e-Commerce web site.
b) With the help of a diagram, suggest up-selling and cross-selling paths for the camera products and accessories given below. Justify the priority order in which you list the different products and accessories in your selling paths.
